Taking action to provide credible green claims and combat greenwashing: THE RETAIL4IMPACT INITIATIVE
The Retail4Impact Initiative ('Retail4Impact’) is led by UN Environment Programme’s One Planet Network Consumer Information Programme. It aims at uniting the retail sector in providing effective, trustworthy claims to consumers at the point of sale, on product-related sustainability information.
You are:
- a retailer with private label brands
- a brand owner
Retail4Impact is made for you, empowering your company to take concerted action, leading by example in the shift towards harmonized, reliable, relevant, clear, transparent and accessible product sustainability information!
How Retail4Impact is Transforming Consumer Information
Guiding the Retail4Impact initiative are UNEP's Guidelines on Product Sustainability Information. These guidelines are supporting national, regional and global companies in their efforts to communicate credible green claims, alongside informing a growing Community of Practice on the topic.
Technical support on strengthening green claims has been provided to companies for one year – from March to October 2025 – through a series of virtual capacity building workshops in key emerging markets (e.g. China, Brazil, the Russian Federation) and regional groups:
Latin America and the Caribbean
Africa
Asia and the Pacific
Europe
Meet our 2025 Retailers and Partners
Read more
Find out more
about the benefits of Retail4Impact and how you can join the 2026 intake.
Upcoming Events
Find out more about upcoming events and activities related to Retail4Impact
For more information, Contact us.
If you are interested to know more about the Retail4Impact initiative, please contact Manon Sennechael at manon.sennechael@un.org.
