Latin America Drives Reliable and Harmonized Information for Sustainable Consumption and Production

Latin America Drives Reliable and Harmonized Information for Sustainable Consumption and Production

A milestone week of regional collaboration in Brasília, 7–11 July 2025

• The Brasília Declaration 2025 was signed: “Regional Solutions for Sustainable Consumption and Production – promoting harmonized, reliable, traceable, and accessible information on the sustainability of products throughout their life cycle.”
• Representatives from 15 countries in the region are advancing the global framework for Digital Product Information Systems (DPIS).
• The region is raising its ambition by redirecting consumption through sustainable public procurement and ecolabelling.

From 7 to 11 July, a series of events elevated product sustainability information, ecolabelling, and sustainable public procurement as powerful levers to accelerate sustainable consumption and production. These efforts firmly positioned the region at the forefront of reorienting demand drivers - all grounded in life cycle approaches.

A key milestone was the signing of the Brasília Declaration 2025 through the Environmental Alliance of America: “Regional Solutions for Sustainable Consumption and Production - promoting harmonized, reliable, traceable, and accessible information on the sustainability of products throughout their life cycle.”

At the heart of this progress is the Environmental Alliance of America, the first regional ecolabelling programme of its kind. It holds a strategic position to empower nearly 450 million consumers with verified information, drive business innovation and competitiveness, and support governments in meeting their climate, biodiversity, and pollution commitments.

“The Ministry is proud to announce that it has joined the Environmental Alliance of America as an honorary member,” stated María Luisa Cruz Riofrío, Minister of Environment, Water and Ecological Transition (MAATE) of Ecuador. “It has never been more urgent to connect with consumers through reliable sustainable product information, promoting environmentally responsible consumption patterns.”

This progress also reflects strong international support. “Reliable and harmonized product information is fundamental to empowering consumers and creating markets that reward truly sustainable products,” emphasized Dr. Ulf D. Jaeckel, Head of Division at the German Federal Ministry and co-lead of the Consumer Information Programme of the 10-Year Framework of Programmes (10YFP).

This regional effort is complemented by progress on the Global Framework for Digital Product Information Systems (DPIS), to which representatives from 15 countries contributed regional perspectives.

“Interoperable DPIS at the international level are strategic for enabling Chilean businesses to transition toward sustainable and traceable models, facilitate trade, reduce costs, and build trust,” said Carmen Gloria Ide, President of the Association of Environmental Companies and Professionals of Chile.

“Advancing these digital systems collectively is essential to align with increasingly demanding international policies on environmental protection and fair trade,” added Silvana Martinez, Director of the Division of Circular Economy and Sustainability at Uruguay’s Ministry of Environment. “Uruguay is working to incorporate digital information systems into its updated regulatory framework for battery management, aligned with its broader circular economy strategy.”

Efforts culminated in a regional conference on the strategic use of Sustainable Public Procurement (SPP) and ecolabelling, convened on 10 and 11 July by the One Planet Network and the EcoAdvance project, with the support of the Ministry of Management and Innovation in Public Services (SEGES/MGI) and the Ministry of Development, Industry, Trade and Services (SEV/MDIC) of Brazil.

During the conference, Professor Mariana Mazzucato emphasized: 

“Public procurement can and must be a strategic tool to create and shape markets aligned with collective goals, such as the climate agenda, prioritizing public value over mere cost efficiency. Alongside other instruments, procurement has enormous potential within 'mission-oriented policies' to drive innovation, foster collaboration, and steer the market toward a low-carbon economy.” In Brazil, the National School Feeding Programme is an example of using public procurement aligned with the mission to end hunger, creating public demand for smallholder farmers and promoting the sustainable production of healthy food.

These developments raise the level of ambition across the region to create enabling environments that recognize and reward pioneering businesses advancing sustainable consumption and production.

The full results of the conference will be presented in an outcome document.

About the Project

The EcoAdvance project is a collaborative effort between GIZ, the United Nations Environment Programme, and the Oeko-Institute, financed by the German Federal Ministry for the Environment, Climate, Nature Conservation and Nuclear Safety (BMUKN) through the International Climate Initiative (IKI). The project aims to increase the use of sustainable public procurement and ecolabels as tools to improve climate mitigation, biodiversity, and resource conservation.